TIME Paid Social Ads

Content Writing · Pre-Sale Ideation · B2B

As Manager of Social Strategy on TIME, I managed pre-sale strategies for B2B clients. This included pre-sale requests, processing social inclusions on media plans and RFPs, applying accurate pricing and deliverables based on client’s needs and budgets, creative recommendations, and all advertisement content writing.

I ideated and launched paid social advertisements for Editorial, Red Border by TIME branded content, TIME Events, and any standard social amplification or “dark posts.”

Our goal is to use social media to promote TIME digital hubs/articles for all major franchises. Major brands partner with TIME to have their messaging, projects, ideas, and initiatives appear across TIME's social channels through link promotion and social-first assets. To ensure brands are well represented, I prioritized gaining an in-depth understanding of each client's products, messaging, positioning, and audience to provide precise pre-launch strategy, creative ideation, and aligned content.

This allowed me to flex my creative muscles across a wide range of brands and content types, from the automotive industry to the beauty industry. Call me a social savant!

Brand Handshake

· Platform Optimized

· Ads Manager

· KPIs

· Impressions

· Video Views

· Traffic

· Engagement

· Reach

· Video View Rate (VVR)

· CTAs

· Brand Handshake · Platform Optimized · Ads Manager · KPIs · Impressions · Video Views · Traffic · Engagement · Reach · Video View Rate (VVR) · CTAs ·

All copy written by Tameka Bazile. Branded content is created by Red Border Studios by TIME.

New Murabba, Tomorrow's Greatest Places

Impressions: 5M, Targeting: USA, UK, Japan, Singapore, Germany, France, India, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, Demographics: Young local families, large affluent families, elite expats, HNW investors
Ally

Results: 2M impressions, 1M video views, Targeting: Affluent Millennials, Mass Middle in the Sports, Business, Entertainment, and Culture sections.
Ally

Impressions: 2M, 1M video views, Targeting: Affluent Millennials, Mass Middle in the Sports, Business, Entertainment, and Culture sections.
Ally

2M impressions, 1M video views, Targeting: Affluent Millennials, Mass Middle in the Sports, Business, Entertainment, and Culture sections.
New Murabba. Tomorrow's Greatest Place to Visit

Impressions: 5M, Targeting: USA, UK, Japan, Singapore, Germany, France, India, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, Demo: Young local families, large affluent families, elite expats, HNW investors
P&G Gillette

Impressions: 1.2M Meta
Pronghorn Co.

Impressions: 50K
P&G, Mielle Organics

Event: TIME Woman of the Year 2023 — 2.8M TikTok and IG, Impressions: 250K
World Jewish Congress

Impressions: 3.5M Meta, Targeting: US, Europe, Middle East (excl. APAC)
Smartsheet

Impressions: 2.5M Meta, 1.6M for LinkedIn
Kia

Impressions: 18M