TIMEPieces

Content Ideation · Content Creation · Social Media Strategy · B2C

I was brought on in 2022 as the sole Social Media Strategist for TIMEPieces, TIME’s web3 initiative, still in its infancy. TIMEPieces is a NFT community initiative inclusive of four collections: Genesis, Inspiration, Long Neckie Women of the Year, Slices of TIME, and the Beatclub Collection.

TIMEPieces represents an important first step in TIME’s entry into the new digital age, enabling us to bring together artists, collectors, and fans in a collaborative manner to build utility and community value in the long term. Learn more about TIMEPieces in these CNBC and Fortune articles.

Creative Direction by Tameka Bazile. Created by Brobel Design. 

A Decentralized Content Strategy

In less than 6-months, I was promoted to Head of Artist Relations & Marketing. My main areas of focus were scaling the sale of TIME’s digital artwork, further developing our roster of creators, and deploying new strategies for audience development and growth through social media and experiential events.

See my results in the case studies linked below 👇

Creative Direction by Tameka Bazile. Designed by Brobel Design. 

Post Reach: 5.8M, Engagements: 6,122 

Our vision — to create a space where art and technology converge and users can gain knowledge, understanding, and community in all these areas equally. That meant tapping into the strengths of trusted creators in the space (and some of my team members) to regularly lead Twitter Spaces and/or feed takeovers in their areas of knowledge.

Pretty much diversifying content and creators on a single channel. Where many brands would only see risk, I saw opportunity.

• 40K Total Social Followers (Organic) on X/Twitter

• Expanded to 2 New Platforms (Bluesky & LinkedIn)

• 1 Celebrity Signature Drop

• < 400 Tweets per month

• 5,000+ hours of X Spaces

• 7+ million impressions

• 41% Growth in under 1-year