The Unemployment Guide Book Launch
Content Ideation · Content Creation · Paid Social Ads · DTC
I was brought on in 2022 as the sole Social Media Strategist for TIMEPieces, TIME’s web3 initiative, still in its infancy. TIMEPieces is a NFT community initiative inclusive of four collections: Genesis, Inspiration, Long Neckie Women of the Year, Slices of TIME, and the Beatclub Collection.
TIMEPieces represents an important first step in TIME’s entry into the new digital age, enabling us to bring together artists, collectors, and fans in a collaborative manner to build utility and community value in the long term. Learn more about TIMEPieces in these CNBC and Fortune articles.
82% Increase in TIMEPieces Artists
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41% Social Growth
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3 Social Platforms
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55K Community
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3.7-4% Engagement Rate on X
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82% Increase in TIMEPieces Artists 〰️ 41% Social Growth 〰️ 3 Social Platforms 〰️ 55K Community 〰️ 3.7-4% Engagement Rate on X 〰️
A Decentralized Content Strategy
Rapid Fire Wins 🏆
In less than 6-months, I was promoted to Head of Artist Relations & Marketing. My main areas of focus were scaling the sale of TIME’s digital artwork, further developing our roster of creators, and deploying new strategies for audience development and growth through social media and experiential events.
See my results in the case studies linked below 👇
Because I can’t act like the Ws ended here!
Our vision — to create a space where art and technology converge and users can gain knowledge, understanding, and community in all these areas equally. That meant tapping into the strengths of trusted creators in the space (and some of my team members) to regularly lead Twitter Spaces and/or feed takeovers in their areas of knowledge.
Pretty much diversifying content and creators on a single channel. Where many brands would only see risk, I saw opportunity.
